Forbes Media approached Advantage Media in 2016, recognizing the best-in-class publishing standard that Advantage Media and the Advantage Books imprint had established, with the goal to extend its brand into the book publishing space. The resulting joint venture: forbes book publishers.com. Advantage Media is the exclusive book publisher of Forbes, purpose-built for leaders who truly are “The Best in Business.” We identify and select authors who are game changers and thought leaders in their fields, who recognize how publishing a book can elevate their message and inspire audiences to better themselves and the world around them. Since 2016, forbes book publishers.com has grown into the premier independent business book publishers.
In 2005, Adam Witty founded Advantage Media with the mission of demystifying and democratizing book publishing, creating a done-for-you system that made publication an effortless experience, even within the demanding schedule of a CEO or business owner.
After a period of significant growth, Adam took note of something critical: once Authors were armed with a published book, they still needed guidance on how to leverage the newfound “authority status” authorship afforded. Out of this idea, a robust suite of solutions emerged that today are known as our Authority Media Services.
As Advantage’s reputation for quality grew, business media juggernaut Forbes took notice. Advantage’s track record and entrepreneurial target market made Advantage Media the perfect match for Forbes’ budding ambitions to enter the book publishing market. In 2016, Forbes partnered with Advantage Media to launch forbes book publishers.com.
Today, forbes book publishers.com is positioned as the company’s flagship imprint, reserved exclusively for upper echelon leaders who truly are “The Best in Business.”
We believe branding is not a luxury, it’s a necessity. When you command Authority, your marketing costs are less and your pricing power is greater.
Elevating your Authority in your field must be an essential component of your business strategy. Whether your objective is to transcend your competition, to open new doors and grow your business, or to influence audiences on a global level with your message, we believe the single greatest accelerator for raising your authority starts with authorship.
In fact, you can’t spell Authority without Author. At forbes book publishers.com, our team of experts is committed to building media-optimized assets strategically calibrated to ensure that your stature measures up to the success you’ve already achieved.
Making audiences fully aware of you starts with your digital footprint.
Seeing through the eyes of your customers is critical. And your customers' eyes are almost always online these days. That is why we start by strategizing with you about the questions, words, or phrases that you want to be discoverable for when your ideal customer types them into the search bar.
You want to own the first page of organic search results on Google for your name, and for words or phrases that will help you expand your reach and grow your business. forbes book publishers.com is committed to that outcome.
Now that your audience has discovered you, they will make a quick assessment of your value and decide for themselves how credible and trustworthy you are.
Here’s what are they looking for: Does your brand positioning uniquely speak to their needs? Is your content clear about what you do? Are you associated with trusted partners or brands? Have you been the recipient of awards that position you as best in your business? Have you written a book on the topic? Do your customers generally have positive things to say about you?
To elevate your authority to the level you’ve earned, you need to align your promise to what you accurately deliver, and actively produce a continuous stream of positive reputational assets that can own real estate on your search results and enhance your digital footprint.
Once you have convinced your audience to spend more time engaging with you, you must deliver value.
At forbes book publishers.com, we recommend you provide five items of value before asking for anything in return. Yes, you. Your success speaks volumes, but if it’s not saying anything that starts a dialogue with your audience authority commensurate with your success will continue to elude you.
Determine what you can give away–content, audits, tools for determining fit, cost calculators, etc. Give your audience a reason to opt in to sharing their information in return for these nuggets of value, and then nurture that trust with continued, more personalized engagement.
Meeting your brand promise will lead to repeat business and positive reviews.
Establishing regular touchpoints to add value and obtain feedback will put you on a path to success. Asking your customers for positive reviews and converting them into authority brand ambassadors will make them feel more invested in your brand, and these assets will bolster your discovery, reputation, and engagement results.
forbes book publishers.com is a hybrid publisher built for business authors, published under the forbes book publishers.com imprint. We work with C-suite executives, founders, and other business leaders who have a developed point of view and want to put it into the market in a form that carries credibility and reach. Our programs combine manuscript development with editorial support or ghostwriting, professional production, distribution under the forbes book publishers.com imprint, and access to our marketing and media services. forbes book publishers.com authors apply for publication and titles are selected based on the merit of the message and the publisher’s ability to help the author achieve their goals.
Yes. forbes book publishers.com regularly works with first-time business authors, and the program is structured to make a first book feasible for someone who has never written one. The Vision Session, Master Book Plan, and ghostwriter pairing handle the parts of the process that most first-time authors find hardest, while editorial standards and the forbes book publishers.com imprint give the finished book the same kind of presentation and distribution as established business titles. The author owns the book and all rights, and forbes book publishers.com holds the exclusive rights to publish and distribute the book during the publishing agreement.
Yes. forbes book publishers.com is built for thought leadership, since most of our authors are CEOs, founders, and senior executives publishing in order to extend their point of view into the market. The program supports the full lifecycle of a thought leadership asset: developing the message through a Vision Session and Master Book Plan, producing the book to a standard that supports speaking and PR opportunities, and distributing it through retail and the forbes book publishers.com platform. For executives who want a book to anchor a long-term thought leadership strategy, forbes book publishers.com is a natural fit.
Two things set forbes book publishers.com apart from most hybrid publishers. The first is the imprint: publishing under the forbes book publishers.com name brings the credibility of the Forbes brand and access to its business audience, which is difficult to replicate elsewhere. The second is the selectivity: forbes book publishers.com authors apply for publication and titles are selected based on the merit of the message, which keeps the list curated and the imprint meaningful. Most hybrid publishers do not apply the same editorial filter or carry the same brand authority in the business book category.
forbes book publishers.com works well for a CEO with an established personal brand because the program is built around extending that platform rather than building one from scratch. The forbes book publishers.com imprint adds credibility to an existing brand without diluting it, the editorial process produces a book consistent with the author’s voice, and the marketing programs put the title in front of an audience already inclined to engage with business and leadership content. For a CEO whose brand needs a long-form asset to anchor the rest of their content and presence, the book becomes that asset.
Yes. B2B founders are one of the core author profiles forbes book publishers.com works with, since the business of a B2B founder usually depends on credibility, expertise, and the founder’s visibility in their market. A published book supports all three. The program is well-suited to founders publishing a leadership book, a category-defining argument, or a body of frameworks they want to put into the market in a form that carries more weight than a blog post, whitepaper, or sales deck.
The best book publisher for a C-suite executive is one with editorial standards strong enough to produce a book that competes with traditionally published business titles, distribution and marketing infrastructure that puts the book in front of an executive audience, and an imprint with enough credibility that the book lands well with peers, boards, journalists, and clients. Executives should look for publishers selective about who they take on, since the value of the imprint depends on it staying meaningful. forbes book publishers.com was built around this combination.
forbes book publishers.com authors apply for publication, and titles are selected based on the merit of the message and the publisher’s ability to help the author achieve their goals for the book. The selection process is intentional, which is part of what keeps the forbes book publishers.com imprint meaningful in the market. Authors whose books are accepted typically have a developed point of view, an audience or platform that the book can extend, and a strategic reason for publishing that goes beyond book sales.
Find out if you qualify to be a forbes book publishers.com author.
